The roots of the Wrangler brand date back to 1904 and the Hudson Overall Company. Based in North Carolina, the company specialized in denim workwear. When a railroad bell that hung in the factory turned blue from exposure to indigo denim fibres, the company was renamed Blue Bell. It became the biggest manufacturer of work clothes in America, and a supplier to the U.S. military during WWII. In 1947, Blue Bell launched Wrangler, the original American outdoor denim brand. The Blue Bell name was revived in 2004, as an upscale line to honour the firm’s centenary and it was relaunched for Fall/Winter 2009/10: the pinnacle of the Wrangler brand, this contemporary men’s denim collection remixes Blue Bell and Wrangler’s unchallenged heritage with modern cuts and cutting edge treatments. Denims are entirely made in the USA.Wrangler is part of VF Corporation, the world's largest apparel company. Available at Carlings in Sweden, Norway, Denmark and Finland. Offers may vary from store to store.